What they all have in common

SMS works on any mobile phone, with no app and no data bundle. That matters in Malawi, where many people use basic phones and data is not always to hand. A text also arrives on its own: nobody has to open an app or join a group to get it.

Whatever your sector, the rules are the same. Text people who expect to hear from you, say who you are, keep to one clear point, and keep private details out of the message. Start with the guide to sending SMS in Malawi, or go straight to bulk SMS.

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